What exactly is a Journey Map?

What is the Agile Journey Map?

The Agile Journey Map is a visual representation of your agile process. It shows you how your team has evolved its practices and processes over time. It highlights the patterns that emerged as you've introduced new practices and tried different approaches to solve problems.

How do I use it?

The Agile Journey Map can help you see where you are in your agile journey, identify opportunities for improvement, and plan for future improvements. By looking at past iterations of your process, you can get a sense for what worked well and what didn't work so well—and then apply those lessons moving forward. There are three key benefits to using a journey map.

First, you'll be able to maximize your conversions and sales By looking at the path your customers take you'll be able to spot any needless steps you can cut to drive conversions faster, or identify wide open gaps where some communication could move a customer to the next step. For B2B businesses specifically, a journey map can close that deal 18 times faster.

Second, you'll be able to deploy your resources, employees, salespeople, agents, and budget to the right places at the right times to engage customers. Since the customer journey map is, essentially, a helicopter view of the end-to-end customer experience it gives teams a better understanding of how someone becomes a customer. How to improve customer outreach. And where to spend time and effort collaborating to create a more robust customer experience. Streamlining the experience can, also, eliminate overspending on touchpoints that don't matter nearly as much.

Third, happy and loyal customers result in a lot more customer referrals. In fact, one study estimates that the average company who's actively using a journey map to plan business activities earns three to four times more revenue from customer referrals. A journey map is a tool, for sure. But it's far more than that it's the story of your customers and how they make their way to you and your brand.

Using a journey map, you can make customer-focused business decisions that will streamline your sales cycle, increase your conversions, boost employee engagement and eliminate overspending in areas that don't matter to your audience. You'll make the right decisions for a huge impact on your bottom line. That's the power of a journey map.