Running a business is hard work in itself, but growing that business comes with another set of problems altogether. Recruiting and managing a sales team takes time and patience, as does create goals and incentives that will keep everyone striving to do their best work. Fortunately, there are many resources available for business owners who are ready to jump into a new phase and initiate a sales and marketing plan for new customers. Courtesy of Valery Taboh, follow these tips to form a solid plan for gathering and managing your dream team.

Recruitment Marketing

In short, recruitment marketing involves the process of attracting high-quality talent to your business. This, of course, will require a fair amount of strategy; you’ll need to showcase your brand in a way that attracts the talent you want. You’ll also need to differentiate yourself from others in your industry, as every business owner wants to bring the best people under their wing.

One easy way to begin spreading the word about your business is to dress up your social media pages using graphics and banners. If you don’t have the money for professional graphics, don’t fret — use an online banner maker that can help you create engaging art in a matter of minutes. Regardless of the approach you take, make sure you present your business and your goals in a way that appeals to those who want to work with you.

Ask the right questions

Putting together the right team can be time-consuming, but the good news is that you can cut the interview down to just a few essential questions. Don’t assume that what worked in the past will continue to be effective for your needs now. An interview tailored to your specific business requirements will help you narrow down the field quickly and find the best candidates without fuss. Ask about their previous experience with sales and find out how up-to-date they are on trends in the business. Talk about how comfortable they are with the idea of letting go of a lead that isn’t going to work in favor of focusing on a different account, a move that can be challenging for many individuals in sales. The more detailed you are in the interview, the better chance you’ll have to find the right fit.

Set realistic goals

Once you have your team put together, it’s essential to remain realistic when setting goals in order to avoid overwhelming your salespeople. If the ultimate goal is acquiring new clients within a certain timeframe, you’ll need to determine if you have a large enough team to make it happen. If some team members are better at generating leads while others have great customer relation skills, consider customizing goals according to their strengths — that way, you can work on finding new clients while taking care of long-term, loyal customers. Be specific about timeframes and your expectations, and consider using incentives to boost productivity and keep things interesting.

Coach your team

Managing a team and coaching them are usually two different things. After all, your commitment to success doesn’t end with the hiring process. Once you’ve set goals and made your expectations clear, think about how you can help them through the process of working through and finalizing leads. You can also consider how to help each person think and work as a team rather than focusing on their individual bottom line. This might require teamwork and leadership workshops, but the more you invest in your people, the more it will pay off.

Utilize resources for tracking time and money

Although your team will require a lot of your attention, it’s crucial to think about how you’ll manage the financial end of things and keep everyone on the same page. Consultants need a flexible accounting application, so it’s important to take advantage of resources that will help you manage money, track billable hours, integrate with field service apps, and reduce paperwork to save time. Whether you’re in a service business or own a professional consulting firm, you and your team will benefit from staying organized and raising efficiency. Not only that, the right accounting app will allow you to make informed decisions for your business with financial insights and real-time analytics so you can ensure that your vision and goals are backed by solid data.

Valery Taboh provides a number of important services for business owners, including digital marketing consulting, business coaching, career coaching, and more. To get in touch with us, please book a consultation by clicking here. 

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