Data analytics can transform the way small businesses operate on both a daily scale and in their long-term goals, but many entrepreneurs aren’t making good use of these resources. Learning all you can about your customers and how your products or services are performing can help you create a better marketing strategy, stay on top of inventory management, and draw in new customers while retaining loyal ones. It’s important to start with the right tools, so you’ll want to research online resources that can help you make the most of every transaction. If you’re looking for ways to grow and optimize your business, take a tour around coach Valery Taboh’s website and check out the agile services offered. Let’s look at a few ways you can make data analytics work for you:

Keep the customers you have 

Utilizing analytics to find out what your customers are shopping for, whether they shop online or in-person, and how much they typically spend can help you with customer retention. This can help you save money since it’s much more cost-effective to keep a customer than it is to gain a new one. When used in conjunction with these analytics, customer relationship management software can help you manage and build upon the connections you already have, but it’s crucial to choose the right program for your business size. You can look for a free trial of the software you’re interested in to make sure it will work for your needs.

Reach out on social media

Analytics can also show you how many people are visiting your website per day, which hours are peak shopping times, and even where your customers live. All of this information is essential when you want to garner new business with the advantages of social media, especially if you’ll be using targeted ads. Just make sure you share content thoughtfully since the algorithm will bury your posts otherwise. Mix up your media and share videos as well as high-quality photos that will draw people in and get you clicks. Some social media platforms find better performance with images that are a certain size, so look for a helpful tool that instantly transforms your pictures by searching “resize image online.”

Improve your workflow

Certain types of information can also help you improve the way you handle daily operations. Process mining allows you to find specific details about your workflow so you can make changes that will increase efficiency throughout your business. With that done, you’ll be able to manage every aspect of your company more easily, from handling customer issues to keeping track of inventory. All of this will help you save money, reduce risks, and potentially introduce new products or services that will boost your revenue. In order to make it work, you’ll need to identify the data sources you’ll be using, figure out a timeline, and consider the key stakeholders.

Introduce something new

Process mining can help you figure out what’s missing from your product shelves, but data analytics will allow you to dig a little deeper once you have an idea. How can you make this new product or service better than your competitor’s? What makes it appealing to customers, and how can you use that appeal in your marketing concepts? Finally, once you’ve introduced the product, how can you track its success? Using the right analytics software can answer all those questions and more, so it’s important to consider what your needs are before committing to a program.

Access to information can truly make or break a small business, so using the right tools can be life-changing for you as an entrepreneur. As you get accustomed to data analytics, you can find even more ways to utilize it to your benefit.